Create premium sponsored content with Shorthand

Drive engagement, delight readers, and produce outstanding results for your content partners.

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The world's leading brands trust Shorthand

  • stuff.co.nz logo
  • NZME logo
  • news 24 logo
  • Adweek logo
  • independent.ie logo
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Create stunning sponsored content, no code required

Build immersive sponsored content and native advertising that will delight your readers, without hiring developers.

  • Create engaging immersive content with your existing media assets.
  • Delight your partners with premium content — without the cost of building and maintaining bespoke web experiences.
  • Have developers in your team? Use them to supercharge your stories with custom HTML, CSS, and JavaScript.

Simple and secure collaboration

Shorthand provides a collaborative workspace, which means you can invite everyone you need to make your sponsored content a success.

  • With clear permission controls, grant access to those who need it.
  • Share secure story preview links with clients and easily get pre-publication feedback.
  • Enjoy free webinars and onboarding support from our expert Editorial Success Managers, and have confidence that everyone in your team can get started quickly.
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Monetise your digital content

Want to monetise your other web content? Create new revenue streams for your media brand with premium digital content.

  • Implement your thirty-party paywall, and build a subscription business with content that is actually worth paying for.
  • Easily embed digital ads — either custom-made or from providers like Google Adsense.

Measure results

Easily measure and report on the impact of your sponsored content and native advertising.

  • With Shorthand analytics, get a Shorthand-specific view of how your stories are performing.
  • Track views, time-on-page, and story completions for desktop and mobile.
  • Add your third-party analytics code or tag manager to get a deeper picture of how your sponsored content performs.
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Check out these engaging sponsored stories — built with Shorthand

Adweek and Facebook

Adweek and Facebook

Johnson & Johnson and Devex

Johnson & Johnson and Devex

Gucci and Savoir Flair

Gucci and Savoir Flair

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Shorthand delivers amazing results for Honda. In our first year, our dwell time was up 85%, and the click-through rate was up 47%.

Nick Bennett, European Brand Marketing Section Manager, Honda

Shorthand stories published by Stuff usually have really high engagement. Generally, we see two to three minutes, which is really high. And most of our stories also see over 70,000 pageviews — sometimes much more than that.

Kathryn George, Digital Designer, Stuff

Learn more about sponsored content with Shorthand

A guide to content monetisation

A guide to content monetisation

Retail Week case study

Retail Week case study

6 native advertising examples

6 native advertising examples

Ready to try the sponsored content platform used by TripAdvisor, Adweek, and Savoir Flair?

Start publishing for free