The Craft

Strategy | Inspiration | Updates | Tips | Listen & Watch

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Four illustrated tarot card examples.

Master the four dark arts of divining content trends

^By ^{Tim King}

A collage of art images from history

Long story short: the history of visual storytelling

Woman browsing in library aisle.

8 brilliant brand publishing examples (and why they work so well)

^By ^{Kimberlee Meier}

Animal faces in social media posts.

How to humanise your brand in the digital jungle

^By ^{Tim King}

Article images appearing on phone and tablet screens.

7 free brand communications templates

Content strategyView all >

Woman hidden behind newspaper she is reading.

Brand publishing: your key to a strong online presence

^By ^{Kimberlee Meier}

Human brain diagram sketch, overlaid with a clock.

The state of longform content

^By ^{Kiera Abbamonte}

Woman looking at smartphone screen.

10 great owned media examples

^By ^{Matt McGregor}

Circus performers on a pie chart.

Content marketing metrics: an introduction for content teams

^By ^{Matt McGregor}

Icons of speakers, screens, eyeball, play button.

The art of accessibility: how to weave it into your content

^By ^{Corinna Keefe}

Illustration of woman holding certificate and man holding trophy.

How to write a content strategy

^{By Kiera Abbamonte}

Shorthand updatesView all >

A screenshot of the Shorthand editor interface.

The evolution of Shorthand

^{By Renee Liang}

Shorthand tables section options interface.

3 ways to make your tables pop with our latest improvements

^{By Renee Liang}

Various city images on tablet and phone screens.

Introducing Shorthand's expanded Overlay range

InspirationView all >

Illustration of woman slapping uniformed man saying stop.

Illustrating femininity in the Arab world

^{By Thomasin Sleigh}

Toure Folkes and Ray Fontaine artworks collage.

Look like the revolution: an interview with Touré Folkes and Ray Fontaine

^{By Thomasin Sleigh}

Exterior of wooden house photographed at night.

Can we slow the pace of storytelling on the web? An interview with Cody Ellingham

^{By Thomasin Sleigh}

Illustration of woman's face taken from comic book.

The role of comics journalism in modern media

^{By Kimberlee Meier}

White lines on a black background symbolising text on a page.

10 listicle examples that will make you love the form

^{By Corinna Keefe}

A pile of newspapers, an interviewer, and a microphone.

10 examples of powerful investigative journalism

^{By Kimberlee Meier}

Writing & design tipsView all >

Man surrounded by press pack, wearing mask.

How to interview like a journalist

^{By Kimberlee Meier}

A variety of websites shown in tablets.

10 free feature article templates

^By ^{Matt McGregor}

Illustration of faces on a laptop screen having a video meeting.

10 critical internal communications tools

^By ^{Kiera Abbamonte}

Robot finger types on keyboard.

15 generative AI tools

^By ^{Nikki Michaels}

Hand typing on a calculator and laptop.

Top 10 best SEO tools

^By ^{Kiera Abbamonte}

10 tools to make a great pitch deck

^{By Kimberlee Meier}

Can't get enough of The Craft? View all of our articles in the library.

Listen & watch View all >

Episode #13: How to produce un-boring content marketing

^{With Rachel Westbury}

Episode #12: How to produce award-winning slow journalism

^{With Rachel Westbury}

Episode #11: How Sky News verifies news in the age of misinformation with Ronan Hughes

^{With Dawn Murden}