The Craft

Strategy | Inspiration | Listen & Watch | Updates | Tips

FeaturedView all >

Why The Craft is now a magazine

^{By Matt McGregor | Director of Content}

Introducing Image Filters for Shorthand

^{By Mirna Nasr | Product Marketing Manager}

The role of comics journalism in modern media

^{By Kimberlee Meier | Contributing Writer}

Look like the revolution: an interview with Touré Folkes and Ray Fontaine

^{By Thomasin Sleigh | Senior Copywriter}

Should we automate our creativity?

^{With Rachel Westbury | Senior Editor}

Content strategyView all >

How cultural organisations reach new audiences with digital storytelling

^{By Gilbert Ostini | Content Writer}

The extremely unoriginal story of how Shorthand does SEO

^{By Matt McGregor | Director of Content}

What is content design?

^{By Corinna Keefe | Contributing Writer}

Dancing with the AI ghosts on the page, and other digital publishing trends for 2023

^{By Thomasin Sleigh | Senior Copywriter}

How to write a content strategy

^{By Kiera Abbamonte | Contributing Writer}

How to get started with SEO

^{By Kiera Abbamonte | Contributing Writer}

Listen & watch View all >

Episode #13: How to produce un-boring content marketing

^{With Rachel Westbury | Senior Editor}

Episode #12: How to produce award-winning slow journalism

^{With Rachel Westbury | Senior Editor}

Episode #11: How Sky News verifies news in the age of misinformation with Ronan Hughes

^{With Dawn Murden | VP Customer Success}

Shorthand updatesView all >

Announcing Projects

^{By Brett Geoghegan | VP Product}

Nominations are open for the 7th Annual Shorthand Awards

^{By Monique Lane | Community and Events Manager}

Announcing 3D Images

_{By Brett Geoghegan | VP Product}

InspirationView all >

Books inside books: an interview with illustrator Vasanti Unka

^{By Thomasin Sleigh | Senior Copywriter}

Crisp lines for key messages: an interview with illustrator Judith Carnaby

^{By Thomasin Sleigh | Senior Copywriter}

15 engaging scrollytelling examples

^{By Kiera Abbamonte | Contributing Writer}

10 listicle examples that will make you love the form

^{By Corinna Keefe | Contributing Writer}

10 examples of powerful investigative journalism

^{By Kimberlee Meier | Contributing Writer}

15 stunning content marketing examples

^{By Kiera Abbamonte | Contributing Writer}

Writing & design tipsView all >

10 critical internal communications tools

^{By Kiera Abbamonte | Contributing Writer}

10 tools to make a great pitch deck

^{By Kimberlee Meier | Contributing Writer}

Top 10 best SEO tools

^{By Kiera Abbamonte | Contributing Writer}