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Case Study:Sky News

How Sky News use Shorthand

How can a leading media company produce stunning visual stories — on demand and at scale — without hiring teams of developers and web designers?

This was the question faced by Ronan Hughes, Output Editor at Sky News, in early 2018.

As he explains, “As an organisation, we wanted to do more long-form, high-impact, and visually rich storytelling.”

The problem was that bespoke immersive stories — the type increasingly produced by competitors like the New York Times — were too expensive and time-consuming to produce, sometimes requiring up to three months of lead time.

“These bespoke stories take two-to-three months of developer time to build. We just haven't got the scope to do that. It was clear that it was far too time-consuming to have developers build these stories every single time.”

After researching a range of digital content platforms, Ronan landed on Shorthand. “I thought the product looked really smart, and we haven't looked back from there. Shorthand has transformed how we produce our digital longform journalism.”

Longform feature stories

“Shorthand has transformed how we produce our digital longform journalism.”

Ronan Hughes

The team at Sky News primarily use Shorthand to create longform feature stories. One particular speciality for the team — and the source of some of their most astonishing stories — is foreign reporting.

As Ronan says, “Journalists like Alex Crawford and Stuart Ramsay — they go to remote places in the world and film really rich visual stories.”

One stunning example from recent years is Who owns Antarctica?, a story full of historical background, illustrated maps, and photographs.

Another impressive story is Brazil’s rainforest: Back under attack, which details the rapid increase in deforestation under President Jair Bolsonaro with data-driven maps, rich illustrations, and still photography.

Following the success of these stories, news-gathering teams are increasingly thinking about how their content will look in Shorthand.

“They news-gather content thinking specifically about how it will manifest itself in the digital sphere. So they're now thinking, ‘We need to film the piece for TV and for YouTube. We need to gather the content for digital.’”

Multimedia and data storytelling

“Our Brit Awards story is a classic example of Shorthand allowing us to create visually engaging stories extremely quickly.”

Ronan Hughes

Another strong use case for the Sky News team is longform analysis and data storytelling.

“Shorthand is great for when we are doing additional analysis or diving deep into a particular issue,” Ronan says.

One example of Sky News’s data storytelling is their award-winning story Brexit by Numbers. With compelling illustrations and accessible charts, the story gives a comprehensive introduction to the impact of Brexit on the United Kingdom’s economy and society.

For Ronan, a particular strength of the story — enabled by Shorthand — is that it is effective on mobile devices. “What I really loved about this story is that it felt like a proper mobile-native experience, flowing smoothly down the screen.”

The Sky News team also use Shorthand for multimedia stories that include multiple images, videos, and interactive elements. One great example of their multimedia storytelling is The Plastic Nile, an investigation into the enormous amounts of plastic choking the world’s longest river.

“This story was an extremely effective vertical experience. We used the shape of the map of the Nile to carry the reader down the story. I’m also proud of how we integrated video into the experience without slowing down the load time. It was a really strong way of telling what was a fantastic original story.”

A selection of sections from Sky News' stories

“A lot more impact”

“We can create premium stories in a couple of days — or even a day if we want to — and it just has a lot more impact.”

Ronan Hughes

Ronan and the team love Shorthand for the flexibility it offers. “The beauty of Shorthand is that it’s flexible. From the beginning, we were able to produce stories which were far more visually engaging than our own CMS allows us to do.”

As Ronan explains, their usual CMS — like most — isn’t able to produce immersive, interactive stories. “Our CMS gives us templates for producing standard articles which have text and an image, but it’s quite rigid. There's not much flexibility to build outside of that.”

With Shorthand, the team can produce immersive, interactive stories on demand. “We can create premium stories in a couple of days — or even a day if we want to — and it just has a lot more impact. We can do stand-out pieces whenever we want to, really.”

Ronan gives the example of the 2021 Brit Awards, which had taken place the night before he spoke with the Shorthand team for this piece. “We turned around a piece on the red carpet, with multiple images and text in different formats, in ninety minutes. It was a really engaging, visually-rich piece, and we produced it in no time.

“There was no bespoke design. It was all built completely using Shorthand’s built-in features. It’s a classic example of Shorthand allowing us to create visually engaging stories extremely quickly.”

Pushing the boundaries

Ronan describes the stories published using Shorthand as premium content. “We use Shorthand to make the most of our premium content. It will be something that we'll discuss in terms of the treatment of a story: Is it a long read with a standard CMS template or is it a Shorthand?

“It's become common parlance within the newsroom now. You hear foreign correspondents in the field saying, "Oh, I'm going to have to do such and such. I really want to do a Shorthand on this."

As Ronan explains, “Our correspondents see how great their colleagues’ pieces look and want the same treatment too.”

Over the years, Ronan and the team have continued to evolve and expand their digital storytelling. “I like the fact that we can experiment with Shorthand. I like the challenge of making something which nobody else has done. We've pushed the boundaries of what we can do with Shorthand, and we continue to push them further.”