The Craft

Strategy | Inspiration | Updates | Tips | Listen & Watch

FeaturedView all >

Abstract cartoon illustration of computer monitor windows open with various images.

Brand blogs aren’t dead, but maybe yours is flatlining

^{Foreword by}^{Tim King}

Three feature images from assorted Shorthand blog articles arranged in a pattern

Analysis: What's working on Shorthand?

^{By Joe Martin and}^{Ben Ice}

A collage of art images from history

Long story short: the history of visual storytelling

A selection of screenshots of various digital publishing platform interfaces.

2025's 10 best digital publishing platforms

^{By Tracey Porter}

digital magazine title pages arranged in a tiled pattern

8 free digital magazine templates

Content strategyView all >

Animal faces in social media posts.

How to humanise your brand in the digital jungle

Man sitting in room full of trophies

Great digital magazines build brands. Here's how to create them with Shorthand

^{By Rachel Byrne}

Ten tarot cards.

Master the four dark arts of divining content trends

Woman hidden behind newspaper she is reading.

Brand publishing: your key to a strong online presence

^By^{Kimberlee Meier}

Woman browsing in library aisle.

8 brilliant brand publishing examples (and why they work so well)

^By^{Kimberlee Meier}

Illustration of woman holding certificate and man holding trophy.

How to write a content strategy

^By^{Kiera Abbamonte}

Shorthand updatesView all >

Screenshots of Shorthand's Grid tool interface in use on black background.

Endless flexibility, effortless scructure: meet grids 2.0

^By^{Renee Liang}

illustrated hands hover over a bar and line chart

Introducing Charts: transform numbers into narratives

^By^{Renee Liang}

image with text Beautifully simple storytelling

Bring your story to life
with new animations, carousel, 3D effects, and more

^By^{Renee Liang}

InspirationView all >

An illustrated face in a laptop screen.

Digital detox guide: How to feed your mind again

An hourglass, two old clocks and an alarm clock lined up side by side.

10 of the best visual timeline examples on the web

^By^{Kiera Abbamonte}

Exterior of wooden house photographed at night.

Can we slow the pace of storytelling on the web? An interview with Cody Ellingham

^By^{Thomasin Sleigh}

Illustration of woman's face taken from comic book.

The role of comics journalism in modern media

^By^{Kimberlee Meier}

A selection of title images from various listicle articles

10 listicle examples that will make you love the form

^By^{Corinna Keefe}

A pile of newspapers, an interviewer, and a microphone.

10 examples of powerful investigative journalism

^By^{Kimberlee Meier}

Writing & design tipsView all >

Man surrounded by press pack, wearing mask.

How to interview like a journalist

^By^{Kimberlee Meier}

A variety of websites shown in tablets.

10 free feature article templates

^By^{Matt McGregor}

Illustration of a woman holding up a black ball.

Death to boring data: How to turn stats into stories people want to read

Collage of colourful images from a photography portfolio.

How to build a stunning photography portfolio

^By^{Rachael Westbury}

Hand typing on a calculator and laptop.

Top 10 best SEO tools

^By^{Kiera Abbamonte}

10 tools to make a great pitch deck

^By^{Kimberlee Meier}

Can't get enough of The Craft? View all of our articles in the library or listen to the podcast.

Listen & watch View all >

Two muscle cars in front of a white house in the desert.

Video: 5 essentials for building digital magazines

^{With Rachel Byrne}

Photo of a woman's face with oil painting effect overlaid, next to the text: How ISGRJ creates scroll-stopping digital stories.

How this Rutgers Institute turns academic research into impact

^{With Dr Michelle Stephens and Tania Bentley}

The digital magazine advantage

^{With Giles Wilson}