The Craft

Strategy | Inspiration | Updates | Tips | Listen & Watch

FeaturedView all >

Cartoon illustration of a woman holding a laptop with a floating ball above it

Death to boring data: How to turn stats into stories people want to read

Three feature images from assorted Shorthand blog articles arranged in a pattern

Analysis: What's working on Shorthand?

^{By Joe Martin and}^{Ben Ice}

A collage of art images from history

Long story short: the history of visual storytelling

A selection of screenshots of various digital publishing platform interfaces.

2025's 10 best digital publishing platforms

^{By Tracey Porter}

digital magazine title pages arranged in a tiled pattern

8 free digital magazine templates

Content strategyView all >

Animal faces in social media posts.

How to humanise your brand in the digital jungle

Woman browsing in library aisle.

8 brilliant brand publishing examples (and why they work so well)

^By^{Kimberlee Meier}

Ten tarot cards.

Master the four dark arts of divining content trends

Woman hidden behind newspaper she is reading.

Brand publishing: your key to a strong online presence

^By^{Kimberlee Meier}

Icons of speakers, screens, eyeball, play button.

The art of accessibility: how to weave it into your content

^By^{Corinna Keefe}

Illustration of woman holding certificate and man holding trophy.

How to write a content strategy

^By^{Kiera Abbamonte}

Shorthand updatesView all >

illustrated hands hover over a bar and line chart

Introducing Charts: transform numbers into narratives

^By^{Renee Liang}

image with text Beautifully simple storytelling

Bring your story to life
with new animations, carousel, 3D effects, and more

^By^{Renee Liang}

A screenshot of the Shorthand editor interface.

The evolution of Shorthand

^By^{Renee Liang}

InspirationView all >

An illustrated face in a laptop screen.

Digital detox guide: How to feed your mind again

An hourglass, two old clocks and an alarm clock lined up side by side.

10 of the best visual timeline examples on the web

^By^{Kiera Abbamonte}

Exterior of wooden house photographed at night.

Can we slow the pace of storytelling on the web? An interview with Cody Ellingham

^By^{Thomasin Sleigh}

Illustration of woman's face taken from comic book.

The role of comics journalism in modern media

^By^{Kimberlee Meier}

A selection of title images from various listicle articles

10 listicle examples that will make you love the form

^By^{Corinna Keefe}

A pile of newspapers, an interviewer, and a microphone.

10 examples of powerful investigative journalism

^By^{Kimberlee Meier}

Writing & design tipsView all >

Man surrounded by press pack, wearing mask.

How to interview like a journalist

^By^{Kimberlee Meier}

A variety of websites shown in tablets.

10 free feature article templates

^By^{Matt McGregor}

Illustration of faces on a laptop screen having a video meeting.

10 critical internal communications tools

^By^{Kiera Abbamonte}

Collage of colourful images from a photography portfolio.

How to build a stunning photography portfolio

^By^{Rachael Westbury}

Hand typing on a calculator and laptop.

Top 10 best SEO tools

^By^{Kiera Abbamonte}

10 tools to make a great pitch deck

^By^{Kimberlee Meier}

Can't get enough of The Craft? View all of our articles in the library.

Listen & watch View all >

The importance of stories in an age of algorithms

^{With Stuart Feil}

How to market your unique brand story

^{With Kyra Denlinger & Zach Bell}

How to communicate science and fight misinformation

^{With Andrew Youngson}