9 examples to inspire your next annual report
9 examples to inspire your next annual report
5 minute read
Getting ready to write an annual report? The process doesn't have to be tedious. In this guide, we showcase nine exceptional annual report examples.
by Corinna Keefe
With no-code publishing platforms and nonprofit annual report templates, designing a high-impact annual report has never been easier.
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What are non-profit annual reports for?
While you might be familiar with the basic definition of an annual report — a yearly statement summarising your organisation's accomplishments and financial health – there's much more to it.
A well-crafted annual report can serve as an essential reference, a flagship content piece, and a source of inspiration for employees, volunteers, and donors. As we've mentioned in The Craft, content is a critical component in most non-profit marketing strategies. Great annual reports have evolved into versatile tools, providing material for case studies, interviews, infographics, and statistics throughout the year.
Increasingly, annual reports feature data visualisation — from standard pie charts and graphs to more interactive graphics and maps.
For nonprofits where every cent and minute are valuable, annual reports present an incredible opportunity.
However, creating an in-depth, high-quality annual report requires thoughtful planning. Nonprofits must make their work relatable to readers and stakeholders who may not possess industry expertise. They must also showcase their values, real-world impact, and future mission.
The design should be anything but dull. Annual reports must be engaging and reflective of the organisation's exciting vision for the future.
How nonprofit annual reports have evolved
In the past, annual reports were often distributed as printed brochures or PDFs , with a cover page and table of contents. However, these formats have their drawbacks.
Printed reports can be costly to produce and only reach a limited audience. While PDFs offer broader distribution, they can be cumbersome to navigate and are known for their inaccessibility.
Reading PDFs on mobile devices is challenging, a crucial consideration as mobile has accounted for over 50% of internet traffic for years. Google now actively penalises non-mobile-responsive pages, impacting the SEO value and readability of your annual report. Learn more about the limits of PDFs.
Nonprofit organisations must also consider their diverse range of stakeholders. It can be challenging to craft annual reports that effectively communicate with executives, investors, employees, clients, donors, and volunteers — while still adhering to brand guidelines
The solution? Create an accessible, visually appealing annual report that displays well on all devices, featuring your brand fonts, colour scheme, and typography. With beautiful writing, great graphic design, and a great content platform, your year-in-review is a potent marketing tool.
Achieve this without breaking the bank or becoming entangled in costly software solutions.
In this article, we highlight some of the best digital annual reports from nonprofits published with Shorthand — plus a few templates if you plan to get started right away. The no-code publishing platform enabled them to produce evocative and impactful reports without relying on an extensive team of developers and web designers.
So, let's dive into the top ten annual reports from the previous year, and explore what makes them exceptional in a simple way.
Want to create your own annual report?
Get started with Shorthand, and use one of our free annual report templates to kickstart your creativity.
World Vision
This example manages to escape the conventions of standard annual reports.
As a non-profit that focuses on children’s wellbeing around the world, World Vision titled this report 'Our Progress'. There’s a strong sense of brand identity throughout, which is especially important for an organisation that relies on donors and fundraisers. The report’s design is held together with World Vision’s signature bright colour scheme of orange and black.
It’s packed full of links, too. In fact, this report acts more like a press release or a cover page: you can click through to learn more about individual aspects of World Vision’s work and milestones, or download a full report of financial information at the end.
This approach makes a lot of sense in the context of World Vision’s audience. They want to focus on the children they help, so the report is illustrated with photos of kids and is very easy to read. Wherever possible, they let the people helped by World Vision speak for themselves through quotes and testimonials.
Start Network (2019)
Start Network links over 50 humanitarian organisations and NGOs. That’s a lot of information to summarise — but this annual report is impressively clear and well-structured.
It uses scrolling to reveal information gradually. An infographic chart that starts with “approach” moves through “primary outcomes” and “secondary outcomes” to finally show their “impact”. It’s a compact, coherent way to show exactly how their projects worked out.
This annual report is a fantastic example of how you can use graphics to make the financial report more readable and even entertaining. Through the careful use of colour, graphics and animation, the data comes to life.
In some sections, the report is illustrated with animated icons. In another part of the report, the Start Network team use infographics to show how their approach to aid has increased financial efficiency. And there’s an illustrated timeline that lays out their funding sources beside their expenditure.
Habitat for Humanity (2020)
Habitat is another non-profit organisation that relies heavily on fundraising and volunteers. Its mission is to help build better housing around the world. That’s clear from the start of the report, which opens with a video of its projects in action and a quote from a volunteer.
This year-end report also stands out for its structure. The Habitat team flipped the standard annual report design inside out. Instead of starting with information about the organisation, each section of the report tells the story of someone who has worked with or benefited from the non-profit, with each story then linked to a specific goal or programme.
University of York (2020)
This annual report from the University of York starts with a confident summary of its achievements. Key statistics are given as much space as headlines, and paired with evocative photos of the university at work.
According to the university’s mission statement, it has a duty to be a public good and to be open to the world. So this report focuses not just on research or successful grant applications, but also on the university’s impact in the community. There’s even space to celebrate the achievements of individual students.
The design of this report is also very striking. Large, full-page black and white photographs turn to colour as you scroll down the page. The text is informative, but brief; it’s like watching an excellent live presentation.
Oxfam Ireland (2019)
This annual report from Oxfam Ireland is another strong example of how to bring information to life with data visualisation and rich media. This report is illustrated with videos that play in the background behind the text, providing instant context and atmosphere.
The information in the report has a very clear structure: headline statistics are followed by a list of goals, and each goal is elaborated with stories and images from Oxfam’s work on the ground. Since the organisation often responds quickly to emergencies which may disappear from the news headlines, several sections are illustrated with a video to remind readers of what happened and why the crisis was so urgent.
But what makes this report most notable is that it saves its message from the CEO for the end. Most annual reports put these statements front and centre, using them as an introduction that sets the tone for what you’re about to read. In this report, the statement comes at the end, so it sets the tone for what the reader does next. After reading all about the charity’s work and why it matters, you’re asked to respond by supporting Oxfam for the coming year.
It’s a simple change to the conventional structure of an annual report, but it has real impact.
Red Cross Red Crescent Climate Centre (2018)
Let's look at an annual report that starts with attention-grabbing images.
The Climate Centre is an initiative that focuses on protecting vulnerable people from extreme weather events and the effects of climate change. It’s organised and funded by the Red Cross and the Red Crescent, responding to emergencies in every corner of the globe.
One of the challenges of an annual report is to connect it to real-world action, which is something that the Climate Centre achieves with aplomb. For example, a section about the value of drones to collect information and make their work more efficient is illustrated with footage from that same drone programme.
The Climate Centre team have also worked hard to put human faces to their many projects. Instead of the traditional, seated-in-a-suit headshots, staff profiles are illustrated with candid, smiling photographs from the field. Quotes from staff and clients are laid over photographs that make the real impact of each project clear — alongside calls-to-action to ensure their audience can easily support their mission.
Shorthand's non-profit annual report template
This annual report template will help you speak more effectively to shareholders, donors, and partners.
It's designed to share a lot of information, easily, with plenty of space for impactful images. We've used a simple, two-colour palette to reflect your brand without becoming a distraction. You can draw out key statistics in dedicated banner slots.
Like all our annual report templates, it includes detailed tables for your financial statements and performance data. And it ends with a farewell paragraph, CTA, and a button for more information.
Climate non-profit annual report template
This template helps organisations reach donors, shareholders, and supporters.
Get their with attention with images then sum up the situation with short blocks of text. Key quotes and statistics with text sections will fill the screen.
This simple template opens with space for a mission statement or personal message, and ends with a CTA and button — helping you convert inspiration into action.
Local arts organisation annual report template
Showcase artwork, creativity, and community in this template.
Bring your annual report to life with bright colours, immersive photographs, and animated illustrations. We've used a vivid, eye-catching colour scheme, and you can completely customise it to best represent your brand styles and mission. Slots for images and quotes mean your annual report can represent a wide range of voices. There's space for the facts and figures, too.
This template is perfect for demonstrating your impact in a way that's accessible to donors, funding sources, partners, and community members alike.
Your next annual report
If you want to create a report that makes a difference and tells a compelling story, then these nine examples of annual reports should have given you some inspiration. To keep you moving, why not try these 10 free annual report templates — they're ready to host your content now. If you're after more inspiration, take a look at these 8 examples of donor impact reports.
For more design inspiration, browse our gallery of engaging digital reports, all built with Shorthand. You'll see examples from Tripadvisor, Rio Tinto, Penguin, Marine Stewardship Council, and more.
Built with Shorthand