Case study examples

Shorthand stories are an ideal format for showing impact. They support scannable layouts, immersive storytelling, and highly visual presentation of results, making it easier for readers to understand what changed and why it matters. Features like charts, results cards, and animated explainers help surface the most important outcomes so that key takeaways are clear and memorable.

Compared to PDFs or custom CMS builds, Shorthand makes case studies simpler to create and update — without depending on design or development resources. And because every story is fully web-native, it supports sharing, discoverability, SEO, and accessibility.

To get started, sign up for a free Shorthand account. From there, choose a template or start from a blank canvas, structure your story into sections, and add text, images, video, audio, charts, and interactive elements as needed.

Try our marketing case study template, or explore our full template gallery for more inspiration.

Shorthand works particularly well for:

• Customer success stories: outcomes-led case studies that highlight measurable results.
• Campaign case studies: showcasing creative work, content performance, and audience impact.
• Employer brand stories: recruitment campaigns, culture storytelling, and behind-the-scenes team features.
• Product storytelling: feature launches, innovation stories, and behind-the-scenes explainers.
• Research and report highlights: turning long documents into engaging summaries.

If your story needs to build credibility and persuade an audience, Shorthand is a strong fit.

Yes. Shorthand includes a wide range of professionally designed templates to help you structure and style your content. Try our marketing case study template, or visit our template gallery to browse a range of other layouts designed for impact, clarity, and conversion.

Templates are fully customisable, so you can adapt them to match your brand styles and tone of voice.

Yes. You can publish case studies on a Shorthand-hosted URL or embed them directly into your own website.

Embedded stories sit seamlessly within your CMS, maintaining your site navigation, branding and analytics setup. Get in touch to discuss the best publishing option for your team.

Shorthand makes it easy to build case studies around the elements that drive results, including:

• Charts and graphs to present performance clearly
• Results highlights that surface key metrics at a glance
• Pull quotes and testimonials to reinforce credibility
• Scroll-based structure that guides readers from challenge to outcome
• Full-width imagery and galleries to bring the story to life and add a human face to the numbers
• Background or inline video where motion strengthens the story
• Interactive elements such as maps and timelines when location or sequence matters

Together, these tools help you showcase outcomes and make key takeaways easy to absorb — creating something more persuasive than a static PDF or a standard CMS web page.

Yes. Shorthand is flexible enough to support everything from short customer spotlights to in-depth case studies with detailed narrative and supporting evidence.

Teams often use Shorthand for high-value flagship stories, as well as repeatable formats that can be published quickly using templates and brand styles.

Yes. Shorthand supports collaborative workflows, allowing multiple contributors to draft, edit and review stories.

You can manage user permissions, maintain brand consistency with shared themes, and control publishing access — making it ideal for marketing, sales enablement and content teams.

Yes — Shorthand includes simple, built-in analytics to help you understand how your content is performing. You can easily view key metrics like page views and completion rates over time, right from your Shorthand dashboard. Learn more about Shorthand Analytics.

For deeper insights or custom reporting, you can also integrate Google Analytics, Google Tag Manager, and other third-party analytics platforms. This gives you the flexibility to track events, conversions, audience behavior, and more — using the tools your team already relies on.

The support you receive will be shaped by your needs and the subscription plan you choose.

Every Shorthand customer is eligible for free training webinars, membership of our online community, access to a comprehensive knowledge base, and email support. Customers on higher tiers receive priority technical support and assistance with story creation and content strategy. Learn more about our plans and inclusions on our pricing page.

Regardless of your plan, our support services are part of the Shorthand magic. Don't just take our word for it — check out our reviews on G2.com!