Case study template

This template is designed for marketers, content teams, agencies, and B2B brands that need to show real outcomes clearly and convincingly. It works particularly well for customer success stories, B2B case studies, and campaign results that need to hold attention and make the results easy to understand.

If case studies play a role in your marketing, sales, or pitch process, this template gives you a practical starting point you can adapt to your needs.

Your work deserves better than a wall of text. The case study template is colourful, immersive, and designed to be easy to scan, with motion and animated elements that keep people moving through the story.

It also makes proof the hero: results cards, data-led highlights, and customer testimonials help you show outcomes clearly, so your case study can do what it’s meant to do — promote your services and win trust.

The template is completely free to use with Shorthand. Sign up for an account now, with no credit card and no commitment required. Add your own text, media, and styles — you only subscribe to a paid plan when you're ready to publish.

Once live, your case studies are published to your website or Shorthand-managed hosting — easy to share, easy to update, and simple to reuse across campaigns.

Immersive, scrollable case studies are designed for how people read online. Pages created with Shorthand load quickly, adapt to any screen size, and support rich media such as full-width visuals, charts, and video.

That makes key results easier to understand and keeps readers engaged for longer. The pages are also easier to find, share, and update than static PDFs — which helps turn a case study into an asset that keeps working over time.

With your content ready, most teams can publish a marketing case study with Shorthand in a few hours.

The template removes layout and design guesswork, so you can focus on shaping the story and presenting results clearly. Once you’ve created one case study, producing the next one is faster and more consistent.

A strong marketing case study clearly outlines the challenge, the approach, and the results. It focuses on what changed, why it mattered, and how success was measured.

Supporting elements like visuals, metrics, and customer quotes help reinforce credibility and make the story easier to follow. This template is designed to bring those elements together without overcomplicating the page.

High-converting case studies are easy to scan and quick to understand. Clear sections, descriptive headings, and visible outcomes help readers grasp the value early on.

From there, deeper detail supports the story for anyone who wants to read on. The template provides this structure while leaving room to adapt it to your audience and goals.

Open the marketing case study template in the Shorthand visual editor. From there, you can replace the placeholder content, add your visuals and data, and customise the design to match your brand. Create a free account to save your work.