The Craft

Strategy | Inspiration | Updates | Tips | Listen & Watch

FeaturedView all >

Death to boring data: How to turn stats into stories people want to read

Analysis: What's working on Shorthand?

^{By Joe Martin and}^{Ben Ice}

Long story short: the history of visual storytelling

2025's 10 best digital publishing platforms

^{By Tracey Porter}

8 free digital magazine templates

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Every two weeks, we curate a collection of superb Shorthand stories and deliver it to your inbox.

Content strategyView all >

How to humanise your brand in the digital jungle

8 brilliant brand publishing examples (and why they work so well)

^By^{Kimberlee Meier}

Master the four dark arts of divining content trends

Brand publishing: your key to a strong online presence

^By^{Kimberlee Meier}

The art of accessibility: how to weave it into your content

^By^{Corinna Keefe}

How to write a content strategy

^By^{Kiera Abbamonte}

Shorthand updatesView all >

Introducing Charts: transform numbers into narratives

^By^{Renee Liang}

Bring your story to life
with new animations, carousel, 3D effects, and more

^By^{Renee Liang}

The evolution of Shorthand

^By^{Renee Liang}

InspirationView all >

Digital detox guide: How to feed your mind again

10 of the best visual timeline examples on the web

^By^{Kiera Abbamonte}

Can we slow the pace of storytelling on the web? An interview with Cody Ellingham

^By^{Thomasin Sleigh}

The role of comics journalism in modern media

^By^{Kimberlee Meier}

10 listicle examples that will make you love the form

^By^{Corinna Keefe}

10 examples of powerful investigative journalism

^By^{Kimberlee Meier}

Writing & design tipsView all >

How to interview like a journalist

^By^{Kimberlee Meier}

10 free feature article templates

^By^{Matt McGregor}

10 critical internal communications tools

^By^{Kiera Abbamonte}

How to build a stunning photography portfolio

^By^{Rachael Westbury}

Top 10 best SEO tools

^By^{Kiera Abbamonte}

10 tools to make a great pitch deck

^By^{Kimberlee Meier}

Can't get enough of The Craft? View all of our articles in the library.

Listen & watch View all >

The importance of stories in an age of algorithms

^{With Stuart Feil}

How to market your unique brand story

^{With Kyra Denlinger & Zach Bell}

How to communicate science and fight misinformation

^{With Andrew Youngson}