The Craft

Strategy | Inspiration | Updates | Tips | Listen & Watch

FeaturedView all >

Engagement data dive: what's working in digital content?

^By ^{Ben Ice}^{and Joe Martin}

The dream: what marketers can learn from luxury brand storytelling

^By ^{Dawn Murden}

Long story short: the history of visual storytelling

8 inspiring examples of donor impact reports

4 free destination marketing templates

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Every two weeks, we curate a collection of superb Shorthand stories and deliver it to your inbox.

Content strategyView all >

How to humanise your brand in the digital jungle

^By ^{Tim King}

8 brilliant brand publishing examples (and why they work so well)

^By ^{Kimberlee Meier}

Master the four dark arts of divining content trends

^By ^{Tim King}

Brand publishing: your key to a strong online presence

^By ^{Kimberlee Meier}

The art of accessibility: how to weave it into your content

^By ^{Corinna Keefe}

How to write a content strategy

^{By Kiera Abbamonte}

Shorthand updatesView all >

Bring your story to life
with 5 new Shorthand features

^{By Renee Liang}

The evolution of Shorthand

^{By Renee Liang}

3 ways to make your tables pop with our latest improvements

^{By Renee Liang}

InspirationView all >

Digital detox guide: How to feed your mind again

10 of the best visual timeline examples on the web

^By ^{Kiera Abbamonte}

Can we slow the pace of storytelling on the web? An interview with Cody Ellingham

^{By Thomasin Sleigh}

The role of comics journalism in modern media

^{By Kimberlee Meier}

10 listicle examples that will make you love the form

^{By Corinna Keefe}

10 examples of powerful investigative journalism

^{By Kimberlee Meier}

Writing & design tipsView all >

How to interview like a journalist

^{By Kimberlee Meier}

10 free feature article templates

^By ^{Matt McGregor}

10 critical internal communications tools

^By ^{Kiera Abbamonte}

How to build a stunning photography portfolio

^By ^{Rachael Westbury}

Top 10 best SEO tools

^By ^{Kiera Abbamonte}

10 tools to make a great pitch deck

^{By Kimberlee Meier}

Can't get enough of The Craft? View all of our articles in the library.

Listen & watch View all >

The importance of stories in an age of algorithms

^{With Stuart Feil}

How to market your unique brand story

^{With Kyra Denlinger & Zach Bell}

How to communicate science and fight misinformation

^{With Andrew Youngson}