The Craft

Strategy | Inspiration | Updates | Tips | Listen & Watch

FeaturedView all >

Free your mundane content with these 8 weird sources of inspiration

^By ^{Tim King}

The dream: what marketers can learn from luxury brand storytelling

^By ^{Dawn Murden}

Long story short: the history of visual storytelling

Master the four dark arts of divining content trends

^By ^{Tim King}

7 winning templates for sports marketing and journalism

Get inspired with our newsletter

Every two weeks, we curate a collection of superb Shorthand stories and deliver it to your inbox.

Content strategyView all >

How to humanise your brand in the digital jungle

^By ^{Tim King}

8 brilliant brand publishing examples (and why they work so well)

^By ^{Kimberlee Meier}

The state of longform content

^By ^{Kiera Abbamonte}

Brand publishing: your key to a strong online presence

^By ^{Kimberlee Meier}

The art of accessibility: how to weave it into your content

^By ^{Corinna Keefe}

How to write a content strategy

^{By Kiera Abbamonte}

Shorthand updatesView all >

Elevate your media with new shapes and corners

^{By Renee Liang}

The evolution of Shorthand

^{By Renee Liang}

3 ways to make your tables pop with our latest improvements

^{By Renee Liang}

InspirationView all >

Illustrating femininity in the Arab world

^{By Thomasin Sleigh}

10 of the best visual timeline examples on the web

^By ^{Kiera Abbamonte}

Can we slow the pace of storytelling on the web? An interview with Cody Ellingham

^{By Thomasin Sleigh}

The role of comics journalism in modern media

^{By Kimberlee Meier}

10 listicle examples that will make you love the form

^{By Corinna Keefe}

10 examples of powerful investigative journalism

^{By Kimberlee Meier}

Writing & design tipsView all >

How to interview like a journalist

^{By Kimberlee Meier}

10 free feature article templates

^By ^{Matt McGregor}

10 critical internal communications tools

^By ^{Kiera Abbamonte}

How to build a stunning photography portfolio

^By ^{Rachael Westbury}

Top 10 best SEO tools

^By ^{Kiera Abbamonte}

10 tools to make a great pitch deck

^{By Kimberlee Meier}

Can't get enough of The Craft? View all of our articles in the library.

Listen & watch View all >

Episode #13: How to produce un-boring content marketing

^{With Rachel Westbury}

Episode #12: How to produce award-winning slow journalism

^{With Rachel Westbury}

Episode #11: How Sky News verifies news in the age of misinformation with Ronan Hughes

^{With Dawn Murden}