7 free brand communications templates
Every brand’s communications strategy is different. Help yourself to this range of customisable templates to get your messages across in unforgettable ways.
by Ben Ice
by Ben Ice
Strong brand communications are the key to connecting effectively with customers, stakeholders, and staff. They lay the foundations for your brand’s marketing, reputation and trust.
In a fragmented media landscape, your brand is, quite literally, all over the place. An explosion of communication channels and social media platforms has made managing your brand image trickier than ever. Creating (and enforcing!) brand guidelines and setting a clear communications strategy are critical to success.
When it comes to creating your comms and content, having tools in your toolkit that make it easy to produce on-brand, eye-catching material is a major advantage.
We’ve compiled a list of brand comms templates to help inspire you. As with all of our templates, you can customise the templates with your own brand styles, colours, fonts, and logos to help reinforce your visual brand.
Pick and choose to suit your needs. Perhaps you’re looking to articulate who you are with an engaging brand story, ‘About Us’ page, or style guide. Maybe you’re announcing a product launch and want to communicate the details with a beautifully designed newsletter. Or perhaps it’s that time of year when you’re ready to look back on the last 12 months with an engaging annual report that clearly communicates your impact and achievements.
If your brand is only taking its first steps? Well, go ahead and help yourself to all seven templates! The main thing is, you’ll be in control of how your unique branding is applied to a number of important assets.
What to include in your brand communications
Your brand
It seems silly to cover this one here, so I’ll be quick. The more material you’re pumping out, the trickier it can become to maintain brand consistency once it’s all out there — especially in the age of social media. Investing a little extra time and energy during the writing and design stages to ensure that you've nailed your written and visual brand will ensure you’re not backtracking and suffering in the long run.
Visual and video
A picture is worth a thousand words. Take full advantage of these templates and their ability to showcase vibrant media, to ensure that you’re a) not losing readers with too much copy and b) boosting brand awareness and recall at every available opportunity, with memorable material.
Accessibility
Good content must be accessible to not only your target audience, but to anyone who’ll encounter it. Make sure:
- you’ve properly added alt text to your images,
- your design and fonts are legible,
- your images are clear and high-quality,
- your link text clearly shows where people will end up after they click (banish any ‘click here’ text!).
Let’s start with one brand communications template that can help inform the rest:
Brand style guide template
Consistency is key to any effective brand communication strategy. A decent set of brand guidelines makes it far easier for your marketing and communications teams to manage and share your organisation’s assets and their applications with anyone using them — be they internal, from a partner organisation, an agency, or otherwise.
This dynamic and engaging brand management template makes it easier to share and reference your brand styles, no matter the intended deliverables or media channels. It’s a wonderful tool for instructing stakeholders on things like your core messaging, brand personality, brand identity, brand persona, brand voice, logo use, typography, colour palettes, and imagery.
Honestly, get this one right and the rest becomes much simpler.
Use this design template to showcase:
- logos and typography
- brand colour palettes
- brand identity guidelines
- tone of voice guidelines
- dynamic examples of styles in context
'About Us' template
A website classic. The 'About Us' page is how you’ll explain your company’s history, unique selling proposition, values, and work in one compelling web page. It’s your chance to make a great first impression on visitors to your site who are keen to get to know your team members and your organisation.
This fully-customisable 'About Us' page is the perfect place to communicate your story and core values to your audience.
Use this design template to showcase:
- text over vibrant media
- engaging videos that capture attention and explain who you are and what you do
- photo galleries
- full width imagery
Project proposal template
It’s frustrating, knowing you’re about to go into a proposal meeting with a sub-optimal presentation. And, if you’re sitting on the other side of the desk, you understand the boredom of parsing yet another PDF, or paying attention through yet another Microsoft PowerPoint slideshow. Time to enter those meetings with your best foot forward.
Showcase your products, services and pricing to potential customers, or explain your project assumptions and background to your team or investors, with this fully customisable and impressive project proposal template.
Use this design template to showcase:
- eye-catching scroll effects
- engaging looping video
- client logos and other social proof.
Business newsletter template
Brand followers of any type — loyal customers, staff, shareholders, members — want to be kept in the know. Newsletters are a great way to foster emotional connection, and are popularly used in marketing campaigns to humanise an organisation through stories about people and their work.
Stop relying on press releases — this newsletter template is the perfect way to create a one-page update to promote new products and initiatives, showcase your team, drive traffic to desired parts of your website, and share announcements.
Designed for business leaders, comms and marketing teams, and HR and culture departments, it is suitable for a range of different enterprises.
Use this design template to showcase:
- headlines over media
- strong brand identity
- media galleries
- full-screen photography
Brand story template
Often in your communication activities, you have a longer story to tell. You can't always rely on PR to get coverage, which is why owned media narratives are a popular part of the content marketing mix. Brand stories are a great way to foster emotional connections and boost customer loyalty.
The opportunities for brand storytelling are endless. Consider explaining your history with a nostalgia piece, sharing the case study of a successful project, or writing about the sustainability credentials behind a particular product.
This minimalist brand storytelling template is perfect for organisations that have a strong brand, but don’t want to distract their target audience with fussy design. The imagery is clear and distinct, the colours are compelling, and the brand messaging is championed throughout.
Use this design template to showcase:
- image sequences that change on scroll
- strong brand imagery and full-screen photography
- brand colours and styles
Sponsored content template
If your brand’s set up, it’s time to get it out there. Paid media is part of the marketing mix for many businesses, and a solid tactic to capture the attention of your target demographics and build trust. Sponsored content marketing is reaping dividends in a world where readers are quick to scroll past display ads. Showcase your brand and narrative in a style that’s reader-friendly for your target audience, and editorial in style, with this sponsored content template.
Use this design template to showcase:
- strong visual branding
- full-screen photography
- integrated advertising
- eye-catching scroll effects
Annual report template
When the year approaches its end, it's time to look back and assess the achievements, business goals, target market trends and financial performance of the previous 12 months, as well as the roadmap for the year ahead.
But it’s not the time to bore people with a PDF or Excel spreadsheet. Financial information presented on its own can be desperately dry.
This annual report template helps capture your organisation’s performance in an eye-catching and on-brand way. This one’s a great start, but if you want more annual report template options to choose from, here’s a toolkit of 10, or one specifically for not-for-profits.
Use this design template to showcase:
- clear business objectives
- easily scannable data and metrics
- animated charts
- concise financial tables
- strong visual branding
Didn't find the template you're after?
Pick from our 10 free feature article templates, 10 free annual report templates, or visit the Template Gallery for a full selection.
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