7 winning templates for sports marketing and journalism
Whether you’re writing player profiles, matchday programmes, or branded sports marketing, these templates will help you tell the story simply and effectively.
by Ben Ice
by Ben Ice
Any true sports fan will tell you that keeping up with their favourite teams, scores, and stats is everything. To capture their attention with the best material on the web, successful sports content weaves words with engaging visuals.
The world of professional sports is big business. And that means big marketing. Brand storytelling is a proven method of connecting with target consumers and online communities of followers, build brand awareness, and boost connections well beyond game day.
Whether you’re a writer for an independent publication, or someone in the sports business looking for ways to capitalise on sponsorship, partnerships, or athlete endorsements for your digital marketing, these seven templates will help you capture the action.
Matchday programme template
A favourite for keeping sports fans informed, and a powerful event marketing tool, the matchday programme is the perfect way to get your fan base excited about a big game, or other event activations.
In a magazine style, this template lets you include your own brand themes and colours, media galleries, and player information.
Perfect for sporting organisations, venues, or your event marketing strategy, this template sets the scene for the main event.
Use this design template to showcase:
- sports brands and logos,
- branding or team colours, and
- player, stats, and score information.
College player profile template
In a bio style, the college player profile template is perfect for boosting the profile of young stars or reflecting on the career of a hero of the game.
Its application of colours and logo is simple and minimalist, making the application of any branding a simple task.
This one is perfect for sports teams of any level, and for players to showcase their own achievements to other teams and scouts.
Use this design template to showcase:
- great photography
- brand or team colours, and
- great copy telling the story behind the glory.
Sports pictorial
In a photo essay style, the images drive the story in this feature article template. When you wish to appeal to and capitalise on your fans’ passion for their team, striking visuals offer the chance to weave a memorable and emotional narrative.
Made for sports journalists and magazines, photographers, and content marketing managers, it’s ready for all of your content design and storytelling needs.
Use this design template to showcase:
- full-bleed photos as a break between sections of copy,
- brand or team colours, and
- navigation pinned to the header of the article.
Player profile template
Boost ticket sales or fan engagement by showcasing your biggest names. This player profile template has a human focus, and can be used to tell the story, honour the career, or boost the profile of your talent.
Perfect for sports journalists, biographers, sports teams, broadcasters, promoters, and athlete endorsements, it’ll do your stars justice.
Use this fully-customisable design template to showcase:
- responsive media,
- engaging photography, and
- player highlights and bios.
Sports feature article
In a feature article style, this template lets you go long on your sports or brand story.
With scrolling visuals that elevate the participants to the heroes, it’ll help you add that something extra to your article.
Perfect for sports journalists, event marketers, community organisations, fitness programs, and broadcasters, it champions the athletes driving the game forward.
Use this template to showcase:
- sporting events and tournaments,
- full-width images and media galleries,
- scrolling image effects, and
- icons and team logos.
Golfing magazine article
This glossy feature is for the digital magazines breaking the stories for fans and hobbyists. Starting in a classic golf magazine style, it then transforms into a scrolling map, showing around a golf course and pinpointing player and game info along the way.
Not just for athletes and teams, either. This style is perfect for tourism, recreation and hospitality marketers, golf courses, resorts, and other venues.
Use this design to showcase:
- scrolling and interactive visuals,
- promotional photography,
- maps, aerial shots and product information, and
- venues and destinations.
Sports quiz
Sometimes your readers just want to have a bit of fun! And with a Q&A format, your target audience will be kept on page for longer as they’re reminded of favourite sporting memories.
Designed for sports clubs, schools and college sporting organisations, online publications, and entertainment media, this quiz template is fun and interactive.
Use this design to showcase:
- team facts and history,
- statistics and figures,
- tournaments, triumphs, and awards.
Searching for more inspiration? Check out our 10 innovative examples of sports marketing from some of the world’s best.
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