4 free destination marketing templates

Whether you’re a travel blogger or a leader of the tourism industry, these destination marketing templates are ready to help you lock in those bookings.

Tourism industry giants and small local businesses alike need to sell the dream, with messaging that inspires their target audience to hand over their hard-earned dollars in a competitive market.

So how do they do it? Whether it’s content marketing that shares a travel experience like no other, or simply a product brochure explaining a range of packages and prices, the right marketing material can make a big difference in securing interest and bookings.

Destination marketing campaigns that leverage fantastic and enticing media assets, showcase the enticing local culture, and have clear and engaging messaging, will go a long way.

Here is a selection of formats to host your marketing team’s media and messaging.

• Destination marketing story template
• Travel brochure template
• Travel listicle template
• Travel blog or journal article

Destination marketing story template

Nothing motivates like the fear of missing out. This visually-led destination marketing template is designed to appeal to your target demographic’s sense of adventure. It includes high-end photography, engaging scroll effects, and stylised breakout sections, for a modern and captivating design.

This template is perfect for tourism industry brands, experience marketing campaigns, and any business that wants to promote memorable moments. 

Use it to showcase:

• fantastic visuals and experiences
• the attractions of a specific location, and
• travel stories and testimonials.

Luxury travel brochure template

In a promotional brochure style, this template showcases the great imagery of the experiences and attractions you are selling. And with the help of tables, you can share other details like pricing, product details, dates, packages, and plans, clearly and succinctly.

Designed for luxury branding but perfect for the digital marketing of any travel industry business, it’ll come in handy a little further along your destination marketing strategy funnel — when readers are starting to think dates, prices, and options.

Use it to showcase:

• fantastic visuals
• details, dates and pricing, and
• destination branding and logos.

Travel listicle template

In the style of a magazine travel guide, this listicle template compares various travel destinations. With hero visuals followed by short passages of copy and comparison tables, it is a succinct way to help time-poor readers pick and choose — and thus creates a pleasing customer experience. This template is ideal for travel marketing from larger brands that have more than one experience to offer, or for travel blogs, or branded content.

Use it to showcase:

• hero images
• short passages of text and facts, and
• price and package comparisons.

Travel blog or journal template

In a magazine article, case study, or travel blog style, this template is perfect for promoting your specific destination or experience’s unique selling points. Leaning on storytelling instead of selling, it captures the essence of local cultures or communities, and creates an enticing read that’s shareable on social media — generating awareness among an audience of potential visitors that could one day visit and boost the local economy.

It also features a scrolling map that readers can use to plan out their trip.

Use it to showcase:

• trips from guides and influencers
• local communities and culture
• attractions and can’t miss destinations
• enticing photography
• rich storytelling, and
• multiple destinations on the tourism trail map.