Shorthand Awards
Judging Criteria
Areas of focus include:
- The degree of relevance to the category description
- Creation, creativity, and execution of the story through the use of Shorthand
- Clear message, purpose, and call to action in the story writing
- Evidence of impact the story had on your story purpose
TIP: If you have concerns about which category your story would fit into, reach out to your Shorthand Editorial Success Manager and they will help guide you through the process.
The judging criteria for industry-specific categories are as follows:
SECTION 1:
Introduction [0% weighting]
Note: You will not be scored on this section
- Introduce your company: This information may be used in promotional material for the Shorthand Awards (MAX 200 words)
SECTION 2:
About your story [70% weighting]
- What was the motivation or idea behind your story? (MAX 200 words)
- What was your story looking to achieve? (MAX 150 words)
- Link to your story
- Why are you nominating your story? (MAX 500 words)
SECTION 3:
Impact [30% weighting]
- Was this story part of a larger campaign? (MAX 200 words)
- Did you encounter any challenges in launching your story, and how did you overcome these? (MAX 200 words)
- Did your story achieve what you set out to? Use both qualitative and quantitative results. (MAX 500 words)
The judging criteria for individual storyteller nominations are as follows:
SECTION 1:
Introduction [0% weighting]
Note: You will not be scored on this section
- Introduce your company: This information may be used in promotional material for the Shorthand Awards (MAX 200 words)
SECTION 2:
About the nominee [100% weighting]
- Description of the contribution, initiative, programme, project or activity the individual is being recognised for (MAX 200 words)
- How does this outstanding and exceptional achievement or success exceeds normal expectations of performance (MAX 150 words)
- Level of impact of the contribution, initiative, programme, project or activity in terms of size, reach and significance (MAX 150 words)
