8 tools to create interactive quizzes
The best interactive content engages audiences and makes complex information easy to understand. In this guide we investigate the best interactive quiz tools to ensure your material excites and inspires.
by Tracey Porter
by Tracey Porter
Distinguishing your storytelling online is tough.
By replacing static, linear pages with interactive content such as quizzes, polls, and surveys, you can boost your chances of outperforming competitors — while also increasing your conversion rate and strengthening connections with readers.
The good news doesn’t end there. A report by Mediafly shows interactive content sees 52.6% more engagement than static content. The same report suggests buyers spend an average of 8.5 minutes viewing static content items and 13 minutes on interactive content.
To help you on your way, we’re sharing some of the best online quiz makers for a variety of use cases.
8 interactive quiz tools to use in your storytelling
Riddle
Screenshot from riddle.com
Screenshot from riddle.com
Considered the godfather of interactive quizzes, polls, surveys, contests, and raffles, publishers and marketers are drawn to Riddle because of its ability to help keep readers engaged and the way it helps users monetise their content.
It goes beyond typical first-party data collection for lead generation and audience insights to instead offer a deep dive into behavioural, preference, and need-based segmentation.
The ATP Tour used the platform’s quiz tool to create and embed this multiple choice trivia quiz: ‘How well do you know Rafael Nadal’s career?’ in its longform feature that pays tribute to the tennis great.
Pricing: A free 14-day trial is available, after which entry-level pricing is starts from from US$59/month for an ‘Essentials’ package.
CommonNinja
Screenshot from commoninja.com
Screenshot from commoninja.com
CommonNinja offers fully customisable apps and widgets for all e-commerce and website builders looking to boost engagement but still maintain full creative control.
The platform has a built-in analytics system to help users understand and optimise every interaction. Its community forum page sees publishers, content creators, and developers come together to brainstorm issues, share success stories, and exchange insights.
UK walking group Ramblers used its ability to embed apps and widgets within stories when it created a bumper interactive quiz within the pages of its digital magazine Walk.
Pricing: A free three-day trial is available, after which tiered packages are introduced, ranging in price from $US2.50/month to $US650/month.
Typeform
Screenshot from typeform.com
Screenshot from typeform.com
Typeform positions itself as the optimal partner for those seeking to collect more data with forms, surveys, and quizzes that are “designed to be appealing”.
There is no denying that the interactive form builder’s use of AI and other features has allowed its users to embrace more human, engaging experiences.
Liverpool Museum used Typeform to create an interactive quiz, requiring respondents to recognise pixelated Pre-Raphaelite masterpieces to test their art knowledge.
The array of choices on offer is also quite remarkable — the platform offers more than 3000 templates for inspiration and 300-plus tools for integration. Another benefit worth noting is the referral plan, which gives US$20 upfront to any user who successfully refers a new subscriber to a plan, followed by a further 15% of their subscription amount, paid monthly, up to a total of $500.
Pricing: Typeform offers a free limited-day trial. Its priced plans start at US$25/month.
Genially
Genially is a software platform that aids users to become experts at visual storytelling and dynamic gamification marketing, while assisting them to build immersive two-way dialogues with their audiences.
It prides itself on its click-to-explore abilities. and works seamlessly with many learning management systems to deliver, distribute and track learning content in all forms, so is particularly popular with those involved in eLearning or higher education. Its customisable flashcard templates are impressive, as are its dynamic sliders that allow two images to be juxtaposed.
Pricing: Entry level individual plans are free, after which Genially offers a multi-tier pricing structure, depending on whether an individual, team, student, or enterprise plan is sought.
Apester
An interactive experience platform, Apester offers code-free tech to digital publishers and content marketers looking to create and distribute audience-pleasing surveys, quizzes, interactive forms, and mobile landing pages.
Utilising drag-and-drop technology, it prides itself on its ability to effectively segment audiences through bespoke website and social channel integration. Earns bonus points for the ease of use of its interface and for allowing users to use customised URLs, fonts and colours to ensure brand consistency.
Pricing: Apester has a free trial account. Individual pricing is available by contacting the Apester team.
Outgrow
Outgrow is a conversion machine that offers a suite of fully customisable templates to create quizzes, assessments, surveys, polls, contests, chatbots, and calculators for brands looking to increase conversion and engagement rates.
For those short on time or creativity, it has an AI generator to create a unique quiz or to generate more suggestions for the welcome screen, questions, and results pages. The quiz generator of choice for brands like Grays International, Noom, and Bemo, it is easily integrated with third-party CRM, email, payment, and marketing automation tools to ensure easy management via one centralised platform with no developer support required.
Pricing: Pricing varies depending on the number of users, content specifications and features required. Trials, custom plans with one user, and free surveys are offered free-of-charge. Business plans start at $720/month.
Qzzr
Fully responsive and mobile-ready, quizzes created by Qzzr can be embedded just about anywhere, including on Shorthand, WordPress, Webflow, and Squarespace sites, solidifying it as a popular platform for smaller digital publishers, content marketing teams, and solo creators looking to supercharge their interactive content.
It was co-founded by tech entrepreneur Josh Little — the man behind e-training brand Maestro, SaaS business Bloomfire and video messaging app Volley — and acquired by Riddle.com in 2022. It has no time or usage limits on its free quiz builder plan and utilises the cheeky tagline: “Built with ❤ by people who were tired of Typeform.”
Pricing: Qzzr offers free access to all features for the first 300 completions. More active users are charged US$9/month for full access to all features and up to 1000 quizzes, polls and surveys per month. Additional completions are charged at $5 per 1000.
Shorthand
Shorthand is the storytelling platform used by digital publishers to create standout immersive stories, drive higher engagement, and make a more beautifully informed world. Quizzes built with any of the above tools, and more, can be embedded right into Shorthand stories.
Among Shorthand’s many free templates is this no-code sports quiz template. It is ready for you to apply to a range of different types of quizzes, with your own questions and branding.
Pricing: Shorthand offers a free account for users to trial, build their first story, and only pay when ready to publish. Pricing information is available here.
While aesthetics are important, when it comes to locking in your interactive quiz building tool, it’s important to identify a solution that fits with your technical requirements, budget, existing resources, cybersecurity requirements, and revenue goals.
Ideally you should aim to find a provider that has no restrictions on where or how your interactive content is embedded, one that has a comprehensive understanding of audience engagement, and one that can demonstrate an authentic record of success.
