6 ways visual storytelling can bring brand stories to life

When words and visuals work as a team to paint the full picture of a brand story, the results can be powerful.

Here are six different ways Shorthand is being used to transform brand and product stories into engaging, visually-rich experiences.

How would you use it?

1. SHOWCASE PRODUCTS WITH VISUAL FLAIR

You might only see the model's boots in the Title Section of this fashion story, produced by ELLE Canada and Hudson's Bay, but the use of autoplay video off the bat means it's both engaging and fun, which immediately encourages the reader to scroll down into the rest of the story.

Similarly, this collaboration between ELLE and McArthurglen uses Shorthand's reveal effect to create striking transitions between images.

2. BRING CONCEPTS TO LIFE WITH ANIMATION AS YOU SCROLL

Shorthand's unique Scrollmation sections allow users to incorporate animation in stories simply by adding a series of images.

This story by LG, for example, allows readers to "scroll" their way through different rooms in a house, each one associated with an LG product referenced in the corresponding text.

3. BUILD A BRAND IDENTITY

The Irish Independent is one of many publishers using Shorthand to meet commercial objectives.

The outlet has produced beautiful branded content using Shorthand, including this beauty feature sponsored by Irish department store Brown Thomas.

"It’s a higher end platform for brands that have a sophisticated identity that goes beyond the product or service they offer," explained Hugo McCafferty, native editor at the Independent.

4. OFFER A PREMIUM PRODUCT

Norwegian news outlet VG uses Shorthand to tell brand stories with a 'premium' feel, as detailed on our case studies page.

This summer holiday destinations story mixes full-width and inline images, video, and illustrated explainer graphics to tell a story with impact.

5. TO TURN YOUR AUDIENCE INTO EXPERTS

Imparting knowledge on the subject your brand specialises in is a good way to build a loyal and engaged audience.

See this story by TAG Heuer on training for the London Marathon, for example, or this Poker Tournament Survival Guide for Beginners by Grosvenor Casino.

6. TO BRING IN AUTHENTIC VOICES

Showcasing comments and content from your community can help brand stories feel more inclusive.

This story by The Tab, sponsored by Hostelworld, is sprinkled with Instagram embeds from travel bloggers, which makes for a story which isn't just beautiful, but authentic too.

For more examples of brand stories created with Shorthand, check out our Pinterest board: